RX was started in a kitchen. They couldn’t believe there wasn’t a more nutritious protein bar out there.  Maybe they were a little naïve, but they decided to stop talking and try to make it themselves.  They called B.S. on protein bars and the result was RXBAR, a disruptive clean-label snack brand.  They make protein bars.  And other things.  From their parents’ kitchen to leading growth in the bar category.  RXBAR grew from $565k in total revenue with 2 full time employees in 2013 to $130m in total revenue and 120 full time employees in 2017.