In 2005, childhood friends Mike Kirban and Ira Liran got chatting to two women from Brazil. When asked what they missed most about their country, they replied “agua de coco”, the most delicious and nutritious drink in the world.
15 years later, Vita Coco is the world’s number one coconut water brand and owe that to commitment to continual innovation, ongoing desire to positively impact employees, local and wider communities, and the environment and, of course, the growing community of coconut-loving customers!